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Archive for the ‘Partnerships’


NGFFL Inks $30k Deal with MillerCoors! 0

Posted on August 01, 2012 by Patrick McIntyre

After much negotiation, the contract for the 2012 partnership with MillerCoors is signed!  Unlike last year, in which relatively small amounts of money were divided across every NGFFL member city, this year, MillerCoors chose to concentrate the resources in select markets and around select events to maximize its exposure.

Importantly, MillerCoors has upped their investment in our community from $25k to $30k, a 20% increase over last year!

Thus, the $30K will be divided across the three largest national tournaments – Gay Bowl, Pride Bowl in Chicago, and Florida Sunshine Cup.  The remainder is going to the leagues in Los Angeles, San Diego, and San Francisco Bay.  And a small amount is set aside to support the formation of a league in Dallas / Fort Worth, another market specifically chosen by MillerCoors. The NGFFL is facilitating the investment of those DFW-specific dollars.

The NGFFL Board hopes this experience sets the stage for uncovering more partnerships that can be shared with more local leagues and events.  The NGFFL thanks MillerCoors for its partnership and commitment to our community!

$25K MillerCoors partnership headlines June edition of “2-Minute Drill” 0

Posted on June 06, 2011 by Shane Kinkennon

Lots of great stuff in the June “2-Minute Drill,” including the announcement of a $25K national partnership with MillerCoors that’s going directly to member cities. Check it out.

Minutes: May 10, 2011 NGFFL Board Meeting 0

Posted on May 31, 2011 by Shane Kinkennon

Year two of the NGFFL Hall of Fame, the league’s pursuit of 501(c)3 status, new-city outreach, internal management, and updating the organization’s bylaws highlight the May NGFFL board meeting. The minutes of the meeting follow, published here as part of the NGFFL’s ongoing commitment to transparency.

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Minutes for March 8, 2011 board meeting 1

Posted on March 24, 2011 by Shane Kinkennon

In the spirit of transparency, the NGFFL board shares the minutes of its monthly telephonic board meetings. Here are the minutes from the March meeting. Lots of time was devoted to the bids to host Gay Bowl 2012.   But that’s not all.  The board also reviewed progress on the forthcoming local league-development toolkit, the league’s all-new corporate partnership strategy that is receiving finishing touches, and the 5-year vision the board is attempting to craft for entire-league input and approval.
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In attendance: David Donohue (Ft. Lauderdale), Jared Garduno (Phoenix), Molly Lenore (New York), Shane Kinkennon (Denver), Thurman Williams (Atlanta), Cyd Zeigler (Los Angeles)

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Call scheduled with local leagues on emerging corporate-partnership strategy 1

Posted on January 14, 2011 by Shane Kinkennon

The NGFFL board is fundamentally rethinking how the organization approaches sponsorship arrangements with national corporations. We’re evolving from a mindset of short-term transactions to one of long-term partnerships. A key part of that rethinking is opening doors for member cities to access those sponsorship dollars for their teams, leagues and events.

To that end, the NGFFL’s director of partnerships Cyd Zeigler is hosting a conference call next Wednesday evening, January 19, with the national league’s designated local contacts nationwide.  You can find a draft of the new plan here. He will discuss the new strategy, gather input, and gauge interest in participating. It’ll be an important conversation, and we encourage all local league commissioners and / or sponsorship directors to participate.   Read the rest of this entry →

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